“We’re afraid our creatives will get bored and leave us.” This is one comment I hear from agencies when I talk about focusing their business on just a few service areas or a market segment. I also hear…

Many agencies make the mistake of assuming that if they were to focus on a specific service area or market segment, they would limit their growth potential– that a narrow focus doesn’t scale and equates to a small business. While this seems logical, it’s not true.